ABOUT SERVING UP
Serving Up is where confidence, movement, and creativity collide.
Created by 3ChicPea Entertainment, a youth media company led by three Registered Dietitians, we blend creative storytelling with clinical expertise to deliver best-in-class, wellness-focused entertainment.
Our mission is to help kids grow stronger inside and out by encouraging them to move their bodies, try new things, and believe in what makes them unique. We’re building the next generation’s go-to wellness brand — one made for kids, by kids, and backed by real experts who care.
Through uplifting video content, real-kid spotlights, and community-driven challenges, Serving Up delivers modern, inclusive experiences that support physical, mental, and emotional well-being.
With backgrounds in digital health, clinical nutrition, and youth development, we’re here to shift the conversation around childhood wellness — from weight and restrictions to confidence, play, and lifelong healthy habits.
Coming soon: interactive media, clinically grounded games, lifestyle products, and more, all designed to make health fun, relatable, and empowering for kids everywhere.
Thank you for being here, and helping us make healthy habits fun and empowering for our future generations.
Physical
Health
Self-Esteem
Nutrition
Community
Our Founders
Kristina Viola, MS, RD
Kristina is a digital health executive, kids’ wellness advocate, and the creative force behind Serving Up. With 15+ years of experience leading business development in leading digital health companies, she’s spent her career helping people live healthier lives, and now, she’s bringing that expertise to the next generation. Kristina is a published children’s book author. To learn more about Kristina visit: Kristina.Viola.com
Growing up in an Italian-American family where food was love, Kristina knows firsthand how early experiences shape our relationship with health. After years of comparing herself to others, she finally found confidence by embracing what made her different, and she wants every kid to have the tools to do the same.
With a background in childcare, Kristina spent over eight years working as a nanny and is passionate about teaching inclusion to the world’s youth. Kristina enjoys family, food, tennis, and various wellness activities in her free time.
Kristina leads the brand’s creative direction and content development.
Katie Sharpe, RD
Katie is passionate about working in both adult and pediatric weight management and promoting body positivity and acceptance. Katie has spent the last 15+ years working for a leading digital health and disease management company, which in 2020 has been awarded 13 digital healthcare awards. Katie is a leader in health data and technology and a role model for girls in STEM. With a background in nutrition and healthcare analytics, she combines science, coding, and strategy to improve health outcomes. Today, as Director of Business Intelligence Operations, Katie leads the way in using data to drive real-world impact across wellness programs. Her work proves that women can lead in both tech and health, and she’s just getting started...
At 3ChicPea Entertainment, Katie’s passion is in creative direction and operations, including product roadmap development, facilitating strategic partnerships, content creation and project management. As a proud mother of two active children she is uniquely qualified to identify the gaps in the current landscape of youth resources promoting lifestyle behaviors. Self-care and achieving a healthy balance in all facets of life are key pillars of her wellness philosophy.
Kristen Balchan, RD
Kristen Balchan, RD is a midwest based bilingual healthcare executive with 15+ years experience in corporate wellness.. As the Vice President of Client Success of a Chicago-based wellness organization, Kristen has responsibilities overseeing operations across the country and leading the team to year-over-year growth and success.. With a special interest in company culture and wellbeing, Kristen brings passion and leadership regarding managing teams, including ongoing certifications to support development of future 3ChicPea Entertainment staff and partners. Kristen is a dedicated mother with a growing family that will be raised with 3ChicPea values. Family wellbeing including education, activities and mindfulness are a key part of Kristen’s work/life cultures.
